In September 2004, Volkswagen of America launched a new advertising campaign featuring communities known for diversity. Volkswagen selected Provincetown as one of those cities and will feature it prominently in a national print advertising campaign.
As part of the campaign, Volkswagen selected artist John Arsenault to take photographs of Provincetown. These photographs will be for sale thorough the VW website, vw.com/ontheroadoflife. All proceeds from the sale of the Provincetown photographs will be donated to FAWC. In addition, Volkswagen made a significant corporate contribution to FAWC.
"We were very happy to select FAWC as the non-profit to benefit from this campaign," said John Gasloli, Multi-Cultural Marketing Manager for Volkswagen of America, Inc. in Auburn Hills, Michigan. "FAWC has a strong reputation in supporting the arts and culture in Provincetown and we are happy to support them in their efforts."